About Us
At Bioceutica we sell advanced skincare treatments you use at home. Our customers are women 40–60 in Italy, and our mission is to make products that deliver real results — because everyone should be able to age gracefully thanks to modern technology. In a market that optimizes for profit, we optimize for impact. We want our customers to feel part of a growing community, and we win when they choose to come back and buy from us again. At heart we're a fast-growing Italian DTC skincare brand, performance-oriented from day one. You'll feel at home here if you think and breathe results in everything you do. We operate as a media company and optimize for attention. We make a lot of content — a podcast on the way, creators every week, TikTok Shop, and more. With over 300 content creators who have worked with us, you'll struggle to find a company with more raw material to experiment with and test every creative concept you can imagine. We're now looking for a Creative Strategist — a captain for our content machine. Someone who can take the endless amount of content we produce and turn it into fresh, tested angles for our products. We have a creator roster working with us on an ongoing basis, Performance Video Editors who turn that content into winning ads, and AI video-editing repositories. What we're missing is the person who operates the machine: someone who brings the strategic direction and helps us think outside the box on new angles and concepts.
A few examples of your responsibilities
- •Organize new content as it lands in our Frame.io
- •Find ideas for new ads and angles from competitors and a watchlist of DTC brands
- •Assess the performance of our ads together with our CMO, Valerio
- •Write scripts and brief your ideas to the Performance Video Editors
- •Create ads yourself using our AI repositories, which today replace most of our video editors and graphic designers
- •Keep a curated pipeline of fresh ads ready for testing
You'll work closely with Valerio, our CMO, on performance and angles. This is a freelance role with room to grow — in time, rate, and scope — into the core creative engine of our paid acquisition.
Compensation
Monthly
$1,500 – $2,500 / month
Based on your seniority and the time you dedicate to the project.
Performance bonus
On ad spend
A performance component on top, tied to the results of the ads you ship.
What we look for
- •Previous experience as a Creative Strategist for other skincare or DTC brands
- •Native Spanish or Italian speaker
- •You can communicate fluently in English or Italian with the team
- •A MacBook Pro (or equivalent compute) able to run our repositories
- •You're looking for a long-term commitment
- •You breathe DTC every day and stay curious about new formats and tools
- •You're tired of agencies that pile tons of projects on you